Best Job in the World? Maybe, But at What Cost to the Environment?

02/18/09  Print This Post Print This Post    6 Comments   Popular   Written by Craig Martin
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Having interviewed Tourism Queensland staff and applicants for “The Best Job in the World” Craig Martin raises several questions and concerns. In the second of two articles about the subject, Martin asks, What are the environmental and cultural implications of this marketing campaign?

Photo: Leonard Low

The Best Job in the World promotion is a worldwide sensation: applications have been received from over 160 countries. Although only one person can win the position, the PR machine has been successful in attracting significant attention to the unique Queensland coast.

But environmental and cultural issues have been ignored by many in the frenzy of applications and paradisaical dreams.

What’s at risk?

The jewel in Queensland’s crown is the Great Barrier Reef.

Photo: Wibble Roisin

Covering 345,000 square kilometers, it’s the largest living structure on the planet. Changing weather conditions are threatening the existence of reefs around the world, but Nicole McNaughton, Tourism Queensland’s PR project manager, is positive about the outlook:

“…The Great Barrier Reef is one of the largest and healthiest reef systems in the world. While it can cope with stress better than most reefs, the Great Barrier Reef is not immune to climate change.”

Environmental concerns

Rising water temperatures cause coral to expel certain algae, destroying themselves in the process. The dead coral quickly become bleached and start to erode.

I was concerned that further promoting mass fly-in tourism could do more harm than good. Nicole, however, was quick to point out air travel makes up a very small percentage of carbon emissions– around three percent.

Reynaldo Ramos is a civil engineer applying for the Best Job in the World with the handle ““digital environmentalist.” He outlined three activities which impact the marine environment:

1. water-based activities (diving, snorkeling, fishing);

2. marine life interaction (watching of whales, turtles, seabirds, fish feeding);

3. ship/boat-related activities (anchoring, mooring, fishing, racing); and waste generation (liquid and solid wastes from the above activities)

These activities are likely to increase as Queensland heavily promotes the recreational opportunities available.

Green credentials

Ramos emphasized that these problems are not unique to Queensland and that the island ecosystems of his home, the Philippines, are under much greater threat due to large-scale commercial fishing and the illegal use of explosives by fishermen.

Can the winning applicant do anything to mitigate the environmental effects of mass tourism? Ramos believes:

“A six-month contract is not enough to focus on the environmental issues and challenges that this marine ecosystem is facing. But in my own little way, taking advantage of my position as the island caretaker, I will do my best to identify short term strategies to mitigate these impacts for Tourism Queensland; to implement [strategies] towards proper long term management of this heritage site.”

Tourism operations in Queensland do seem to have very respectable “green” credentials. Just under half their tour operators are certified under the Australian ECO system, which promotes guidelines for sustainable travel. This is a higher percentage of certification than any of Australia’s other states.

Marine research is also partly funded through tourism income and marine biologists are directly employed by some companies. Nicole McNaughton emphasises, “By showcasing the Great Barrier Reef to the world, we are actually helping protect it by building a love and respect for what is one of the world’s greatest natural wonders in visitors from around the globe.”

But recent public awareness of environmental issues hasn’t led to the drastic policy changes necessary for determined change.

A missing piece

Photo: spudmurphy

Prior to European colonisation the land and “sea territories” surrounding the Great Barrier Reef were used by over 40 Aborigine and Torres Strait Island groups.

Indigenous Australians have struggled with displacement and institutional discrimination to a much greater extent than neighbouring New Zealand, which was colonised just a little later.

Last year saw the first-ever apology from the Australian government for the atrocities of the Stolen Generation.

One year later, little seems to have improved. There seems to be little direct gain for indigenous groups from the best job in the world. I failed to discover a single mention or image featuring indigenous culture on the Island Reef Job site.

Questioning this, I was told that Tourism Australia,

“encourages the increase of Indigenous people in all facets of tourism in Queensland and to encourage economic and socially sustainable Indigenous tourism ventures. There are a number of indigenous tourism products within the Islands of the Great Barrier Reef region and the successful candidate will have the opportunity to visit many of these and experience indigenous culture first-hand.”

An amazing opportunity…

Whoever wins the best job in the world will be given a very large soap-box from which to speak. We hope they don’t stay silent regarding the urgent issues of the global environment or fair compensation for those who lived amongst the islands for thousands of years before video applications were possible.

Community connection

Want to know more about the best job in the world? Find out how to win, meet an applicant or find out what it’s all about.


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About the Author

Craig Martin

Craig Martin has been living on the road since leaving Auckland, New Zealand in February 2006. He podcasts at the indie travel podcast.

6 Comments... join the discussion!

  • wandermom replied on February 18, 2009

    I'm thrilled at this follow-up article. I've been a diver for long enough to have seen at least one area of stunning underwater beauty practically destroyed by too many tourism-related activities (mostly, inexperienced divers banging their tanks off the coral and way too many snorkel boats). I would sincerely hope that whoever Queensland Tourism employs for this position has a mandate to design and implement strategies to preserve the Barrier Reef for future generations.

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  • Jack Travels replied on February 19, 2009

    That's a really good point about this job campaign. While it's likely to drive so many more visitors it's important it's done sustainably.

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  • Jonathan Kraft replied on February 19, 2009

    Craig,

    I have been so impressed by everything I have read from you about this contest/job.

    Many of the applicants are not applying with the understanding that there will be (as you appropriately called it) a large podium given to the selected applicant, and that podium comes with a great deal of responsibility and opportunity.

    Being from the United States and having visited two native American reservations on multiple occasions (and also being a direct descendant of both displaced Native Americans and displaced German Jews (due to the prejudice of the 1930's in Germany) ), I'm very familiar with the marginalization of cultures and groups just because of who they are. It really is extremely difficult to adequately apologize or create equitable solutions tens or hundreds of years after the fact. However, the dialouge must be opened, encouraged, and continued, and new and creative solutions must be proposed and implemented going forward, if we are ever to heal and work towards a more peaceful and practical future.

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  • Reymos replied on February 20, 2009

    Thanks Craig for bringing out this most pressing issue of managing GBR in sustainable way. This post somehow increases the awareness of not only the candidates or the winner for the best job, but the people (visiting the place) around the world in protecting this ecosystem. It is a marketing strategy not only for promoting the tourism industry in Queensland but reminding us the Queensland Tourism is doing its best to manage it in a sustainable manner. Craig, thanks again for being instrumental to inform Tourism Australia or QT in particular that we, the candidates are willing to make a difference in managing this heritage site.

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  • Zellie replied on February 20, 2009

    Great article and one of the first I've seen that mentions concerns for the indigenous people. Nice to see Rey interviewed–he's fantastic with social media and really has both his heart and his head in the right place when it comes to environmental issues. I dearly hope that QT chooses an applicant (like us ;) ) who will do more than just lay on the beach to tan. As you say, this is a huge platform they'll be speaking from and the opportunity to promote preservation in tandem with enjoyment is right there to be tackled. Here's hoping!

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  • art predator replied on February 20, 2009

    great article with lots of info! love seeing the quotes from Rey, too!

    I'd like to see QT hire someone who knows some ecology too. Not sure f this is the right person to carry out a mandate like that but certainly they have a unique opportunity to engage, educate and entertain the world.

    Since I've done quite a bit of environmental activism in my community, I tried to show that in my video. Don't know whether I should have just taken a direct approach and talked more about GBR rather than accomplishments at home.

    my video's on YouTube "Gwendolyn's Island Dream Job"–not up on the official site yet

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